Crafting Success in Digital Marketing
My career is a testament to my ability to craft engaging, high-quality content programs that resonate with audiences and drive measurable results. My strategic vision, innovative approach and leadership skills make me an asset in the field of content and digital marketing.
Content Innovation and Growth
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Produce a wide array of optimized content, including blogs, white papers, ads, landing pages, sales enablement and more, to build the content foundations for B2B and B2C companies
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Transitioned a fintech company's content strategy from a long-form approach to a versatile multi-medium model, doubling output within a year and boosting YouTube viewership by 350%
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Demonstrated the ability to secure critical funding through persuasive grant writing
SEO and Performance Analytics
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Implement robust SEO strategies that enhanced online visibility and audience reach
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Make data-driven decision and ensure continuous improvement through analytics across Google Analytics, SEMrush and more
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Doubled the ranked keywords YoY for finance and accounting website
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Tripled monthly traffic for a corporate bankruptcy site within six months
Team Building and Leadership
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Direct freelance copywriters, editors, UX/UI designers and video production studios to adapt and repurpose content across channels
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Ensure high editorial standards and professional growth while working to optimize efficiency and manage budgets
Skills and Tools
Expertise in:
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AP and Chicago style
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SEO and keyword research
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Metrics reporting
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Publishing and project management platforms like Asana, Clickup, Slack and HubSpot
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Video creation, including Lumen5 and similar tools
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Deep understanding of AI tools and prompting for increased marketing process efficiency